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Common Courage’s number one seller blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians.
- Sales Rank: #426631 in Books
- Brand: Brand: Common Courage Press
- Published on: 2002-07-01
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x 1.50" w x 5.00" l, .50 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Amazon.com Review
Sure, many of us in this modern world are cynical. The most cynical may even suspect that the news is manipulated and massaged by sponsors, that corporations act in their best interests, that political campaigns are determined not by votes, but by bucks, and that we don't get "all the news that's fit to print" but instead, "all the news that gets the ink". But even the most media-savvy amongst you will be awed by the behind-the-scenes descriptions of the Public Relations industry in action so masterfully described in this book. If you want your eyes to be opened, open them upon the pages of this book. (But remember: there are some very important people counting on you, and they really would prefer that you didn't ever hear about this book, much less buy it.)
From Publishers Weekly
Stauber and Rampton cite a classic example of image manipulation in this chilling analysis of the PR business. During the aftermath of the 1975 Three-Mile Island nuclear accident, a company spokesman said that a spark in the accumulated hydrogen bubble could result in a "spontaneous energetic disassembly"?otherwise known as an explosion. The authors trace certain specious practices of the $10 billion PR business to P.T. Barnum, who in 1836 wrote anonymous pro and con letters to editors about himself, generating heated interest. Modern public relations has evolved "crisis management" and "anti-" PR campaigns including sabotaging the tours of authors who challenge industry clients, for example, Jeremy Rifkin, author of Beyond Beef. The new euphemism for sewage sludge, "biosolids," is part of a campaign to convince the public that municipal sludge, replete with an astounding array of toxic substances, is good for farm soil. The authors point to Business for Social Responsibility, an organization that includes The Body Shop, Ben & Jerry's and others, as now containing "some of the most environmentally destructive corporations on the planet." Giant agencies extend their contracts to selling national policies, as Hill & Knowlton did in selling the Gulf war to the American public. Although most large news organizations at least rewrite PR materials, many smaller markets "rip and read" prepackaged video news releases. This is a cautionary reminder that much of the consumer and political world is created by for-hire mouthpieces in expensive neckties.
Copyright 1995 Reed Business Information, Inc.
From Booklist
Who will hate this book more: the nation's 150,000 public relations professionals or the corporate and government clients whose scandals, scams, and shenanigans prompted those professionals to develop sophisticated spin-control techniques like greenwashing, cross-pollination, and astroturf organizing? Stauber and Rampton--editor and associate editor, respectively, of PR Watch, a newsletter published by the Center for Media and Democracy--look back to the tobacco flackery of Edward Bernays and forward to the premillenial mix of methods used by the Christian Coalition's Ralph Reed. They assess public relations' role in marketing nuclear power, infant formula, "biosolids," and authoritarian governments from Colombia to Kuwait and in orchestrating opposition to groups and reporters who have challenged corporate and sometimes government interests on such issues as product safety, the environment, animal rights, and foreign policy. Objecting mainly to the secrecy in which public relations campaigns are cloaked, the authors view NIMBY groups as a potentially positive democratic response. Appendixes offer lists of the largest public relations firms and further readings, as well as excerpts from one corporation's crisis management plan. Mary Carroll
Most helpful customer reviews
2 of 2 people found the following review helpful.
Want to know what is really going on behind closed ...
By Darlene Jacobson
Want to know what is really going on behind closed doors? Want to know the ways in which the PR industry manipulates and lies to the public? Want to know who to trust? (Hint: Almost no one). This book really opened my eyes to the fact that we are manipulated by media from the moment we wake up until the moment we close our eyes at night. This was required reading for my Ethics in PR class in college. The book is somewhat dated, with most of the incidents taking place prior to the internet, but don't be fooled by online content either. The internet has only made it easier for the common person to be duped by big business.
1 of 1 people found the following review helpful.
Manufactured Consent
By Bigstory
Over two hundred and ten pages of tantalizing and juicy behind-the-scenes info that most of the general public is either ignorant about or could care less. This book is broken down into twelve seperate chapters; each chapter covers an important area of PR manipulation. The chapters are as follows:
1] Burning Books Before They're Printed
2] The Art of the Hustle and the Science of Propaganda
3] Smokers' Hack
4] Spinning the Atom
5] Spies for Hire
6] Divide and Conquer
7] Poisoning the Grassroots
8] The Sludge Hits the Fan
9] Silencing Spring
10] The Torturers' Lobby
11] All the News That's Fit to Print
12] Taking Back Your Own Back Yard
While reading this book, I really get the impression that the PR specialist are "artist" in their own way. Using the art of subtle manipulation and various other sneaky methods, these "story-tellers" are painting a picture of reality that puts the most positive light on some crummy issue, or corporate entity. While I always hear someone say 'you can't always believe what you see or read', I can't help but wonder if these people really understand the extent of their spoken words. This book will help shed some light.
0 of 0 people found the following review helpful.
I love toxic sludge
By dane
This book is necessary to teach and understand psychology and ow to abuse and manipulate language and people.
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