Download Economics of Strategy, Fifth Edition Binder Ready Version, by David Besanko
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Economics of Strategy, Fifth Edition Binder Ready Version, by David Besanko
Download Economics of Strategy, Fifth Edition Binder Ready Version, by David Besanko
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In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
- Sales Rank: #3372660 in Books
- Published on: 2009
- Original language: English
- Dimensions: .90" h x 8.00" w x 9.90" l, 2.05 pounds
- Binding: Ring-bound
- 624 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
A good economics perspective of Strategy
By Michael G. Espina
This book has a good explanation of Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory and also chaptersrs in benefit and cost advantage and sustaining advantage,
3 of 3 people found the following review helpful.
If it was an option, I wouldn't have bought it!
By Firas Maad
If it was an option, I wouldn't have bought it!
The book is dense in content about strategy and economics, but I found it a little bit complicated and dry with no concerete numerical exercises. Usually, strategy and economics readings are much more engaging and mind-provoking.
I had to buy it for my Business Processes course at business school (full time MBA program).
1 of 1 people found the following review helpful.
excellent book
By Abhijit
this is the basis of strategic analysis; all competitive strategy & managerial economics courses should use this book as the fundamental theory book. This book lays down the economic perspectives that is used to to understand strategy. After this book comes Porter's trio to lay good foundation on strategic analysis
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