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Maximum Influence: The 12 Universal Laws of Power Persuasion, by Kurt W. Mortensen
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Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation—and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: • Read anyone instantly
• Get people to trust you instinctively
• Change minds easily
• And convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want—when you want.
- Sales Rank: #638846 in eBooks
- Published on: 2013-06-10
- Released on: 2013-05-20
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Without a doubt, the BEST book on influence available
By David Wissore
This is also one of the best books, in general, I've read this year. The author provides some great information that is immediately applicable to everyone from sales people to managers to parents - basically, anyone who wants to learn more about influence and the best way to use it. The book is filled with lists of things to help you learn and tactics to use. I listened to the audio version of this book and the reader was easy to listen to and had a great tempo. If you're considering the book or on the fence about it - take the leap and just get this one - it's well worth the time and money.
0 of 0 people found the following review helpful.
Excelent content
By Danny
I work at a car dealership and this books has incredible techniques to improve my sales, while I was reading it, I was applying them and it really helps a lot
0 of 0 people found the following review helpful.
Great book
By j
Great book
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