Download PDF Trade Show & Event Marketing: Plan, Promote & Profit, by Ruth Stevens
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Trade Show & Event Marketing: Plan, Promote & Profit, by Ruth Stevens
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Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms.
- Sales Rank: #1023760 in Books
- Published on: 2005-02-15
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.32" w x 6.24" l, 1.56 pounds
- Binding: Hardcover
- 352 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
A little dry reading sometimes
By SusyErnie
This is an interesting book if you are embarking on a sales career that involves trade shows or events to market your product. It is well laid out and the explanations are clear. Sometimes the writing gets a bit dry/technical, but that is the kind of book it is. I think it's a good read for someone looking to maximize their event marketing results.
0 of 0 people found the following review helpful.
Wonderful book! every marketing professional should read!
By To Tsz Kin James
The whole book is theory-ground, but communicate with the reader in a simple and friendly tone.
Having read the book I am more confident in handling events in a systematic and thoughtful way :)
10 of 10 people found the following review helpful.
Specific Trade Show Strategies
By Rolf Dobelli
If you are in marketing and you exhibit at trade shows, this book may change your behavior forever. Not only does it provide in-depth information about what trade shows can do and how they operate, but it also explains the financial structure you should put in place to determine whether participating in a trade show is worth your while financially. That may be bad news for corporate marketers who prefer to unpack their booth, buy the coffee and flowers, and hand out literature.
But if you want to turn a trade show appearance into a truly special corporate event, author Ruth Stevens has a game plan for you. Her book includes sample budgets, case studies, expense spread sheets, lead generation forms, checklists, survey ideas and a great appendix listing sources of additional information. It explains everything you need to know about the opportunities that trade shows offer and how you can use them to advance your marketing goals. We highly recommend this book to marketing managers of business-to-business companies who want to start getting solid returns from special events.
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